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These notes are a full description of Porter’s diamond, which is a framework used to illustrate national competitiveness in a given industry. Each factor is described in detail, with relevant examples. Then I have written an essay-type question applying the framework to India’s software industry: ‘With over 800 firms competing in India, competitive rivalry increases the efficiency with which firms develop, market and distribute products, which provides a strong inventive to innovate and find new sources of competitive advantage. Firms will therefore look outside India for new markets which will lead to the nation’s global competitiveness.’
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