MKTG1001 Marketing Principles – complete, coherent notes – 90% exam

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  • UniversityUniversity of Sydney
  • AreaBusiness and commerce
  • CourseMarketing Principle
  • Course CodeMKTG1001
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78%Verified Grade
  • Author2017atarnotes
  • Created2018
  • Pages71
  • Approved20 August 2018

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About these notes

Full MKTG1001 Marketing Principles lecture notes for weeks 1-13
– Also contains textbook summary when lectures indicate to reference it (unit has no other readings)
– 71 pages, approx 14839 words
– Concepts are neatly and logically organised
– All assessable content is in a coherent form

See the preview for example of one week’s notes :)

Topics (no guest lectures):
– Process
– Strategy
– Environmental analysis
– Consumers
– Segmentation and targeting
– Marketing mix
– New product development
– Promotion
– Digital marketing
– Pricing strategies
– Placement strategies

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