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Full MKTG1001 Marketing Principles lecture notes for weeks 1-13
– Also contains textbook summary when lectures indicate to reference it (unit has no other readings)
– 71 pages, approx 14839 words
– Concepts are neatly and logically organised
– All assessable content is in a coherent form
See the preview for example of one week’s notes :)
Topics (no guest lectures):
– Environmental analysis
– Segmentation and targeting
– Marketing mix
– New product development
– Digital marketing
– Pricing strategies
– Placement strategies
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