Marketing Intermediate Notes (Malta)

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  • UniversityA Level UK
  • AreaBusiness and commerce
  • CourseFoundations of Marketing
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78% Grade
  • Authorjanine_hall
  • Created2018
  • Pages78
  • Approved5 September 2018

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About these notes

Marketing IM Syllabus 2018
Topics included:
A. Creating and Capturing Customer Value
B. Analysing the Marketing eEnvironment
C. Customer Insights
D. Buying Behaviour
E. Market Segmentation and Targeting
F. Product Strategy
G. Pricing Strategy
H. Distribution Strategy
I. Communications Strategy

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