Strategic Management Entire Course Notes

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  • UniversityUniversity of Melbourne
  • AreaBusiness and commerce
  • CourseStrategic Management
1 Purchases
82% Grade
  • Authoruninotes
  • Created2014
  • Pages35
  • Approved2 December 2014

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About these notes

31 Pages
Includes summaries and questions on the following topics:
– Vision, Mission, Values + Business Models
– Internal Analysis (Value Chain etc)
– External Analysis (PESTEL analysis, Porter’s 5 Forces)
– Business Level Strategy (Porter’s 3 generic strategies: cost leadership, differentiation, focus)
– International Strategy (Porter’s Diamond, International Strategies)

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