Services Marketing

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  • UniversityQueensland University of Technology
  • AreaBusiness and commerce
  • CourseServices Marketing
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85%Verified Grade
  • Authorsrich94
  • Created2014
  • Pages32
  • Approved2 December 2014

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About these notes

These notes explore the special characteristics of services that distinguish the marketing of services from goods.
1. Introduction
2. Consumer Behaviour
3. Evaluation of Services
4. Service Products and Positioning
5. Physical Evidence
6. Managing People
7. Setting Prices
8. Managing Promotion
9. Managing the Service Process
10. Complaint Handling and Service Recovery
11. Developing and Maintaining Customer Relationships

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