Oxford MBA Marketing

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  • UniversityUniversity of Oxford
  • AreaBusiness and commerce
  • CourseMarketing fundamentals
  • ProfessorAndrew Stephen
0 Purchases
B+ Grade
  • Authorcharlescohick
  • Created2017
  • Pages69
  • Approved29 April 2018

This is a fantastic service to use for comparison of notes, compilation of notes or even just in an emergency. There are high quality and varied notes for all the subjects you need.

Daniel Markos

Daniel Markos Bond University

I use Nexus Notes as skeletons for my own notes. This method is far easier than working off textbooks and really helps me with my law exams which aren't getting any easier.

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Tommy Hendrick University of Sydney

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Nick Cundy

Nick Cundy University of Adelaide

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About these notes

I used these notes as my main study preparation and written assignment research. The notes are organized by lecture, with guest speakers named and pre-class readings outlined. Topics covered in these notes include:

Role of Marketing
Technology in Marketing
Target Market Selection, Market Segmentation
Customer Lifetime Value
Customer Journey Mapping
Social Media Marketing
Influencer Marketing
Omni-channel Marketing
Sensory Marketing

Using these notes I was able to pass the written assignment with a mark just below distinction. These notes were also helpful for the Digital & Social Marketing Elective the following term.

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