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I used these notes as my main study preparation and written assignment research. The notes are organized by lecture, with guest speakers named and pre-class readings outlined. Topics covered in these notes include:
Role of Marketing
Technology in Marketing
Target Market Selection, Market Segmentation
Customer Lifetime Value
Customer Journey Mapping
Social Media Marketing
Using these notes I was able to pass the written assignment with a mark just below distinction. These notes were also helpful for the Digital & Social Marketing Elective the following term.
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