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These notes summarise all the concepts covered throughout the entire course (strategic marketing/planning, environmental analysis, consumer behaviour, market segmentation, goods/services/products, pricing, new product, placement/marketing channels, advertising, integrated marketing communications), drawing from the readings, lectures and tutorials.
The notes are condensed for final exam study purposes.
They also include real-world examples which can be mentioned in the final exam alongside key concepts to obtain additional marks.
About the author: This is one of Nexus Notes most popular authors at the University of Sydney. They study a Master of Commerce having completed a Bachelor of Commerce and Bachelor of Laws where they were a top performer throughout their studies. They won multiple awards and placed in the top 3 for three separate subjects. They have been a Law Student Ambassador and Student Representative at USYD. They have also completed internships in Corporate Tax at one of the Big 4 Accounting firms.
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