MKTG1001 Marketing Principles – Final Exam Notes

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  • UniversityUniversity of Sydney
  • AreaBusiness and commerce
  • CourseMKTG 1001 - Marketing Principles
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79%Verified Grade
  • Authorkar3n
  • Created2012
  • Pages26
  • Approved9 August 2014

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About these notes

These notes summarise all the concepts covered throughout the entire course (strategic marketing/planning, environmental analysis, consumer behaviour, market segmentation, goods/services/products, pricing, new product, placement/marketing channels, advertising, integrated marketing communications), drawing from the readings, lectures and tutorials.

The notes are condensed for final exam study purposes.

They also include real-world examples which can be mentioned in the final exam alongside key concepts to obtain additional marks.

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