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Received 94% on exam studying just these notes (class exam average was 77%). Mix of lecture & book notes (Marketing: Armstrong 13th edition) for final exam. The document includes extensive notes from chapters 13, 14, 15, 16, along with pictures, graphs, & examples for each chapter. Chapters are sectioned off with bold font & its respective title (ex. chapter 1: law & legal reasoning.) It’s formatted using bold, italicized, and underlined text to highlight terms & important concepts & information. Each subject has its own set of bullet points for better organization & comprehension when studying.
Personal Selling & Sales Promotion
Direct & Online Marketing
Marketing & Society
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