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These notes are the final exam notes I used to achieve a 93 in MARK1012 Marketing Fundamentals (HD). The topics covered are:
1. Introduction to Marketing Fundamentals
2. Company & Marketing Strategy
3. Marketing Information & Research Stage 1 MP
4. Understanding Consumer & Business Buyer Behaviour
5. Segmenting, Targeting, Differentiation & Positioning
8+9. Integrated Marketing Communications
10. Placement, Distribution & Channels
These notes have been adjusted to the lecturer’s guidance for the final exam.
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