MARK1012 Marketing Fundamentals Final Exam Notes (HD)

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  • UniversityUniversity of New South Wales
  • AreaBusiness and commerce
  • CourseMarketing fundamentals
  • Course CodeMARK1012
  • ProfessorMohammed Razzaque
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93%Verified Grade
  • Authorunswbusinessguru
  • Created2012
  • Pages17
  • Approved24 October 2017

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About these notes

These notes are the final exam notes I used to achieve a 93 in MARK1012 Marketing Fundamentals (HD). The topics covered are:

1. Introduction to Marketing Fundamentals
2. Company & Marketing Strategy
3. Marketing Information & Research Stage 1 MP
4. Understanding Consumer & Business Buyer Behaviour
5. Segmenting, Targeting, Differentiation & Positioning
6+7. Products
8+9. Integrated Marketing Communications
10. Placement, Distribution & Channels
11. Pricing

These notes have been adjusted to the lecturer’s guidance for the final exam.

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