Innovation and Brand Management

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  • UniversityQueensland University of Technology
  • AreaBusiness and commerce
  • CourseBachelor of Business
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93%Verified Grade
  • Authorsrich94
  • Created2014
  • Pages18
  • Approved2 December 2014

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About these notes

These notes cover the dynamics of product and service innovation within the marketing function of an organisation.
1. Introduction
2. New Products Process
3. Product Concept
4. Concept Evaluation
5. Sales Forecasting
6. Launch and Branding
7. Strategic Brand Management

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