Business & Marketing Planning Exam Notes

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  • UniversityUniversity of South Australia
  • AreaBusiness and commerce
  • CourseBusiness & Marketing Planning
  • Course CodeMARK3009
  • ProfessorJohn Hendrickson
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75%Verified Grade
  • Authorscott99
  • Created2011
  • Pages25
  • Approved17 March 2015

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About these notes

This course encourages students to explore the literature and develop their understanding of the principles of business and marketing planning so that they can apply them to the practical situations that they will encounter in their career. Topics include the connections between strategy, marketing and revenue generation; the stochastic behaviour of market systems and how that enables and requires an emergent approach to strategy and planning; using Scenario thinking, game theory, and other conceptual frameworks to find a balance between planned and emergent approaches to marketing strategies; the importance of improvisation in marketing planning and how to manage it; tools and models for market analysis; how to plan, implement and evaluate business and marketing strategies; and how to deal with the obstacles to effective marketing planning

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