Business 102 Notes – Business & Enterprise 2 – 2014

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  • UniversityUniversity of Auckland
  • AreaBusiness and commerce
  • CourseBusiness & Enterprise 2 (Business 102)
2 Purchases
73% Grade
  • Authordomdolo
  • Created2014
  • Pages41
  • Approved22 October 2014

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About these notes

All topics from week 1-10:
Integrated marketing communications
Push and pull strategies
Product placement
Advertising
Types of advertising e.g. institutional, etc.
Advertising appeals e.g. logic, etc.
Sales promotion and the types e.g. rebates, etc.
Direct marketing
Personal selling
Social media
Word of mouth
Conversation marketing
Public relations

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