Brand Management

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  • UniversityUniversity of Melbourne
  • AreaBusiness and commerce
  • Coursebrand management
1 Purchases
91% Grade
  • Authoremmacourt
  • Created2013
  • Pages41
  • Approved30 September 2014

This is a fantastic service to use for comparison of notes, compilation of notes or even just in an emergency. There are high quality and varied notes for all the subjects you need.

Daniel Markos

Daniel Markos Bond University

I use Nexus Notes as skeletons for my own notes. This method is far easier than working off textbooks and really helps me with my law exams which aren't getting any easier.

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Nick Cundy University of Adelaide

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About these notes

What is a Brand?
What is Brand Equity
Building Brand Equity I: Brand Elements and Marketing Programs
Building Brand Equity II: Communications
Building Brand Equity III: Communications
Building Brand Equity IV: Secondary Elements
Measuring Brand Equity
Sustaining Brand Equity I: Implementation
Sustaining Brand Equity II: Extending Brands
Sustaining Brand Equity III: Management
Cause Related Marketing
Brand Crisis Management

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1 review

5 5
Great Notes! Would recommend
Cameron Barton
Really great notes! comprehensive but easy to understand. perfect for any branding course.

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