24210: Integrated Marketing Communications Full Study Notes

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  • UniversityUniversity of Technology Sydney
  • AreaBusiness and commerce
  • CourseIntegrated Marketing Communications - 24210
  • Course Code24210
1 Purchases
87% Grade
  • Authorroman-nicole10
  • Created2016
  • Pages49
  • Approved24 April 2017

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About these notes

Full subject notes derived from lectures and textbook with diagrams included. Content includes:
– IMC in the Marketing Process
– Marketing & Promotions Process Model
– Perspectives on Consumer Behaviour
– The Communication Process
– Objectives & Budgeting
– Creative Strategy
– Media Planning & Strategy
– Advertising: Broadcast Media, Print Media, Support Media
– Direct Marketing
– The Internet & Interactive Media
– Public Relations
– Personal Selling
– Campaign Effectiveness
– International Advertising
– Advertising Ethics

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