24202: Consumer Behaviour Full Notes (UTS)

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  • UniversityUniversity of Technology Sydney
  • AreaBusiness and commerce
  • CourseConsumer Behaviour - 24202
  • Course Code24202
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86% Grade
  • Authorroman-nicole10
  • Created2016
  • Pages38
  • Approved24 April 2017

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About these notes

Full subject notes derived from lectures and textbook with diagrams included. Content includes:
– An Introduction to Consumer Behaviour
– The Psychological Core I — Motivation, Ability & Opportunity (MOA)
– The Psychological Core II — From Exposure to Comprehension, Memory & Knowledge
– The Psychological Core III — Attitudes
– The Process of Making Decisions I — Problem Recognition & Information Search
– The Process of Making Decisions II — Judgement & Decision Making Based on High Effort
– The Process of Making Decisions III — Judgement & Decision Making Based on Low Effort
– The Process of Making Decisions IV — Post-Decision Processes
– The Consumer’s Culture I — Consumer Diversity
– The Consumer’s Culture II — Social Class & Household Influences
– The Consumer’s Culture III — Psychographics: Values, Personality & Lifestyle
– The Consumer’s Culture IV — Social Influences on Consumer Behaviour

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